Experience is not a series of random events occurred in a person’s life. Experience is rather a complex combination of objects, services, spaces, and information. From more humanitarian perspective, an experience is essentially the combination of senses (such as pleasure and frustration), and emotions (such as love and fear), and thoughts in our minds. Also, experience is different from events because events can be shared but experience can not be as every experience is perceived unique to different individuals. Therefore, today's innovative organisations in creative industry frequently understand events as aims or tools whilst experience as creating a change by influencing the way people feel, think, and behave. From another perspective, experience is an ultimate combination of perception and engagement where perception focus on architecture, graphic design, and sensory design while engagement focus on technology, behaviours, and contents. As today's business structure prefer more human-centric approach to solve problems, genuine innovation should be evolved around human experiences over new technology. Aren't we all humans after all?