Many aspects of our existing values and attitudes are changing all around the world. In order to adjust to rapidly emerging trends, I strongly believe that we all have to start establishing new mindset for the future. Among many other discovered phenomenon, I have specifically chosen 6 trends from the Global Trends Filed book by Tracy for further discussion:
1. From ownership to ownerless:
Possessions are no longer what they once were in terms of conferring status and a feeling of personal worth, particularly for younger generations who have grown up in a world of growing affluence, but a world where their future and that of the planet are far less certain than was the case for their parents. More aware of global issues and empowered by technology to find new ways of consuming, these young people are at the forefront of an impending ownerless economy, where needed goods are rented or shared rather than owned - or simply not needed.
2. From mass to personalised/customised:
Goods and services are no longer enough - experiences and solutions are required, often personalised and developed with the active participation of the customers themselves. We are moving from a world of firm mass-customisation to a world of co-creation with consumers, from a mindset of “made for me” to “made with me”
3. From rising choices to search for meaning:
Growing cross-border migration, plus huge growth in global trade, tourism, social media, and information access means we have the opportunity to know more about the lifestyles, values, and beliefs of others around the world than ever before - and to choose how this influences our own values and beliefs. At the same time the world is more uncertain and insecure with trust falling in institutions and growing struggle to develop values and ethics for a distributed world. In this environment there is a growing search among individuals and communities to find meaning.
4. From rising quality of life to rising inequalities:
For several decades standards of living have generally been rising across the globe. However, inequalities too have been rising, both in the developed world and in rapidly developing economies. With greater connectivity and transparency, these divides are becoming more visible - exacerbated by the effects of global economic slowdown, they are helping to fuel social unrest.
5. From trust in institution to trust in communities and peers:
As social technologies and connectivity spread globally,
we are moving from the “wisdom of crowds” to the “wisdom of friends”. This shift in trust away from institutions towards our chosen communities and peers is impacting values, social behaviours, how knowledge is shared, purchasing decisions, and which organisations are favoured.
6. From global focus to local focus:
The combination of the implications above with growing concerns over global environment challenges is driving attitude and behaviour changes amongst politicians, business, and communities. From embracing the benefits of globalisation, the focus is improving much closer to home as movement to produce locally rather than offshore gather stream, along with consumers seeking to buy local both to reduce environmental impact and to sustain local communities.
Our world is changing. Without the change of our mindset to accept and embrace the new world, our future will turn out to be even more uncertain and volatile to cope with. New mindsets for the future global leaders and design managers must encompass duties and responsibilities beyond the traditional norms of existing business and society today.
For example, we all must be aware of our environment. Abilities to ensure the future of our planet through sustainable business models and new renewable materials are the only way for our survival since our unattainable natural resource consumption are already facing serious scarcity to meet our global consumption demands.
Also, ensuring the quality of life through development of responsible capitalism, education, and governance are vital for the better future as unequal distribution of wealth, education, and freedom of expression towards peace and security will impoverish our humanitarian perspective of our existences.
Moreover, upon the facet of our hyperconnected world, more open and flexible attitudes towards different sociocultural values, and behaviours, are imperative to co-exist and co-create the ideal societies for our future. For this reason, the attitudes and roles of our institutions will have to learn how to accept different choices and new attitudes while embracing the power of new collective knowledges and cultures of the future.
Lastly, we all need to understand the true potential implications of our disruptive technological innovation on our societies which derived from profound moral beliefs and ethical standards on top of the supportive, positive, and beneficial aspects of the technology. If such mindsets are embedded in many of the today’s global future citizens and leaders, I feel very optimistic about our abilities to design better and brighter futures.